Your Five-Year Plan Is Corporate Fan Fiction

My left arm is asleep, and the ghost of a thousand pins and needles is tap-dancing up my shoulder as I click open the file. It’s a familiar, dull ache from sleeping in a position my body has now decided to formally protest. The file name is `StratVision_Q3_Update_Final_v6.pdf`. The ‘v6’ is a nice touch. It suggests a history of rigorous debate, of careful iteration. It suggests importance.

I scroll. My mouse wheel is unnervingly loud in the quiet room. There they are: the pillars, the initiatives, the KPIs rendered in serene corporate blue and optimistic grey. I find the section on Q1 goals, a list of grand ambitions we all solemnly nodded to just a few months ago. We were going to ‘Incentivize Cross-Functional Synergy’ and ‘Leverage Core Competencies to Actionize New Paradigms.’ We were also going to implement a new CRM. Of the three, the CRM is the only one that sounds like a real thing, and we didn’t do it.

Not a single objective on that Q1 list was met. More telling, not a single one was even mentioned after the kickoff meeting in January. The document wasn’t a map we followed; it was a script for a play that closed after one performance. And we’re all just quietly agreeing not to talk about it.

The Illusion of Control

This is the secret life of the Strategic Plan. It’s not a tool for navigating the future. It’s an elaborate work of corporate fan fiction.

We write a story about the heroes in the C-suite, give them a noble quest (500% growth!), invent a few mythical beasts to slay (market disruption!), and chart a predictable path to a happy ending. It’s designed to make a handful of people feel in control of a world that has never been, and will never be, controllable.

I used to be a true believer. I even wrote one of these documents myself. I spent 236 hours, I counted them, crafting a magnificent plan for a product launch. It had timelines that branched like a beautiful fractal and appendices filled with market analysis that were, I felt, works of art. It was approved with a round of applause. We celebrated.

Six weeks later, our main competitor bought a smaller company and integrated a feature that made our entire market position obsolete overnight. My beautiful document, my 236-hour masterpiece, became a coaster for my lukewarm coffee.

It’s a painful thing to admit you’ve poured your life into creating a fantasy. It feels like a failure. But I’ve started to think that criticizing the plan for not predicting the future is the wrong approach. That’s like criticizing a fantasy novel because there are no actual dragons.

Reading the Terrain

The Fictional Map

The problem isn’t that the story is fictional. The problem is that we are pretending it’s a user manual for reality.

VS

The Real Terrain

By clinging to this fictional map, we completely atrophy the muscles we actually need: the ones for reading the terrain right under our feet.

I was talking to a guy named Marcus K.L. the other day. He’s an education coordinator at a major science museum, and his world is a perfect microcosm of this. He told me about the ‘Five-Year Exhibit Roadmap’ his institution publishes. It’s a glossy, expensive booklet detailing every major exhibit they plan to launch for the next 60 months. He said they spend almost a year and a significant portion of their budget producing it. Then he laughed.

He told me about the ‘Dinosaur Soundscapes’ exhibit. The plan, written 36 months prior, called for a specific type of audio transducer that cost $676 each. By the time they were ready to build, a new, superior technology had emerged that was a fraction of the cost and ten times more effective. But the budget was locked. The plan was approved.

He had to fight for 46 days, through committee after committee, just to get approval to use the better, cheaper technology. The plan, the very tool meant to ensure success, had become the single biggest obstacle to it.

Where Marcus finds success is not in the plan, but in the moments between the plan. It’s when a group of kids is bored with an animatronic T-Rex and he has to improvise. He grabs a fossil, sits them on the floor, and tells them a story. He watches their eyes, gauges their questions, and adjusts his ‘lesson’ in real time.

“He’s not executing a strategy; he’s dancing with reality. He is navigating.”

– Marcus K.L.

The Real Purpose of Plans

This is the skill we’ve lost. The ability to dance with what is. We’re so busy writing the sheet music for the next five years that we can’t hear the song that’s playing right now. The argument, of course, is that you can’t run a billion-dollar company by the seat of your pants. You need a plan! I agree. I know this sounds like a contradiction, but I don’t think plans are entirely useless. They’re just not useful for what we say they are. Their real, unstated purpose is alignment. It’s a ritual where we all get in a room and agree, for a little while, to row in the same direction. It’s a story we tell ourselves to build a shared sense of purpose. And that has value.

The danger is when we forget it’s just a story.

The true skill isn’t forecasting; it’s adaptation. It’s the ability to react to the competitor’s surprise move, the sudden market shift, the new technology that upends everything. But you can’t learn that skill in a strategy meeting. You can’t learn it from a PowerPoint deck. You learn it through practice, through repetition in an environment where the stakes are low and the feedback is immediate. You need a place to be Marcus K.L. with his group of kids, a space to test, fail, and adapt without blowing a multi-million dollar budget. For many, the closest they can get is a simulated environment, a kind of playground for strategic thinking. Using a stock market simulator for beginners offers precisely this kind of arena-a place to react to real-time events and learn the consequences of a decision in minutes, not quarters. It teaches reading the terrain, not memorizing a fictional map.

By treating our strategic plans as sacred texts, we aren’t just failing to predict the future; we are actively preventing ourselves from developing the resilience to navigate it. We become brittle. We become the manager who denies the better, cheaper technology because the plan, our holy scripture, says otherwise. We become the executive team that continues to march towards a cliff because turning back would mean admitting the map was wrong from the start.

Closing the File

The document I’m looking at, `StratVision_Q3_Update_Final_v6.pdf`, isn’t really a plan. It’s a souvenir from a trip we never took. It’s a beautifully designed artifact of a reality that never existed. I’m going to close the file, and the tingling in my arm is finally starting to subside. I’m going to go see what’s actually happening today, and figure out what to do about it.

Embrace reality. Dance with what is.